You know that the best way to keep your customers is to keep track of their email addresses. Once they register with you, they’re more inclined to buy from you again and again. But why go through all that trouble? You could just as easily ask them for their address.
But then what if they forget their password or don’t have an email address? That’s where mailing list tracking comes in. You can use it to keep your mailing list up-to-date by preventing the list from being sent out to the wrong people. If someone on the list doesn’t check their inbox regularly, you can prevent them from receiving future mailings from you.
Mailing tracker software helps you do this by scanning your mail for certain patterns and flagging unopened letters as such. Once you identify which messages are of interest, you can filter them out of future mailings accordingly.
What Is Mailing Tracker?
A mail tracker software lets you track the movements of your mailing list. Once you have the technology to track emails, you can use it to create a report on each mailing and export it as an overview. In addition to the number of opens and clicks sent, you’ll also get information like which emails were marked as important and which ones were discarded.
How To Use Mail Tracker
After you purchase a mailing list, it’s time to get to work. You’ll want to track the list manually to make certain that each member has received your emails. If the tracking software lets you mark emails as sent, you can identify which members have not received your emails and have yet to sign up.
You may also choose to use the mailing list tracking software to automatically adjust your mailing schedule as new members join your list. This way, you don’t have to spend time tracking new members, which can become a time-consuming task as well as a distraction.
What Patterns Does Mail Tracker Look For?
Mailing list tracking software looks for certain patterns in the metadata of your messages. Depending on the type of software you use, different patterns are possible. In Gmail addresses booklets, those patterns include the following:
The number of times an email has been viewed. The number of times an individual has Cc’d or Bcc’d an email. The dates an email was sent and received. The IP address is associated with the computer that sent the email as well as the one that received it.
How To Identify A Potential Problem With Your Email List
Once you’ve set up the software to track emails, you can use it to identify potential problems with your email list. For example, you may notice that a few of your members aren’t receiving your emails. This could be because they’re in a different state or they’re using an old email address.
If you have a mailing list that consists only of new members, this is unlikely to be a problem. However, if you have a mailing list that also includes ex-members, you might want to take some extra steps to prevent them from joining your email list in the future.