Buying a domain name is similar to naming your child. The name that you settle for will be your brand’s identity. With time, people will be used to it, and changing it will become very difficult. Therefore, it is very important to be confident about the decision that you are about to make. Do not just choose your name anyhow because the domain name is usually your brand’s first point of contact with customers. Through the domain name, people will be able to see everything that you do and what you offer. It should be able to sell your services with ease.
What makes a suitable domain name?
Every online business with a website must have a domain name. A domain name is a unique identifier of a brand. It is more like the IP address of a website. Since an IP address can be difficult to memorize, customers only need to remember your domain name and when they search for it on a search engine, it will automatically locate your website. A good domain name should be simple, should contain keywords, should represent what your brand offers, and should also give room for growth. Before you can purchase a domain name, there are important questions that you should consider asking yourself.
Questions to ask before buying a domain name
- Is the domain name available?
Before buying a domain name, you should ask whether the name is available or not. Once you have come up with a suitable domain name, this should be the next important step. It is unlawful to register a domain name that has already been used or taken. You might think that you have finally come up with something very unique and original only to find out that it has already been taken. To avoid any kind of disappointment, you should search and make sure that the domain name is available.
- Is it easy to remember and type?
This is a question that you should never fail to ask yourself. Try to put yourself in your customer’s shoes. Apart from SEO and ranking, word of mouth can also spread a web address. If your domain name is difficult to remember, spell, and even type, no one would want to talk about it. Even if they wanted, they still wouldn’t be able to do so. Therefore, it is always very important to keep your domain name short, memorable, and easy to type. This will make many new potential customers find you with ease.
Will my privacy and data be protected?
This applies when one is buying a domain name from a registrar. It is very important to know that your data and privacy is protected or else, your personal information and even the domain name will end up in the hands of a scammer or a malicious person. It would be better to look for a package that includes important privacy features. This is important especially when you are planning to buy a domain online.