Instagram. Instagram. Instagram. Everyone from an eight-year-old to an eighty-year-old has an account on it. There are believed to be as many as 1 billion active Instagram accounts using the online platform today. These numbers only continue to rise exponentially even as we speak.
Going by these statistics, one in every seven people on earth is a user of Instagram. And that is an impressively huge number. It is undeniable that humans are among the most social animals out there, and these numbers only prove it to be right. Through Instagram people try to connect with relatives, friends, and peers.
Instagram also serves as an ideal platform to connect with like-minded people. People who share similar interests, tastes, a similar sense of humour, etc. tend to follow similar kinds of accounts on Instagram and through them connect.
Using popular hashtags also prompts accounts on a person’s feed that share a similar interest or produce similar bodies of work. Today Instagram is no longer just a social media platform.
Instagram as more than just a social media platform:
It is becoming a platform that promotes businesses, political ideas, creates popularity, provides multiple opportunities to various people from various fields.
In a sense, Instagram has become a limitless market, professional space, and also a social equalizer. Everyone has unlimited access to unlimited people and unlimited accounts. This has only created the ability for people to explore opportunities that weren’t considered a conventional option earlier.
In this world of Instagram, the popularity of a certain person or an account is gauged by the number of people following their account. The more the popularity, the higher the number of people following those accounts. These people who are following those accounts are known as their Instagram followers.
These followers tend to like, comment, save and share the content produced by the specific account by which they gain a larger reach. This newly gained larger reach in turn leads to more people following that account. In this way, the equation continues.
It would be false to say that we don’t want many followers, the followers more recognition. And who doesn’t want recognition and fame? We as humans have this inert feeling of want for fame, and thereby coming off as better than the others out there.
Instagram understands the way the human mind works and is built in a way to suit our needs. When someone creates an Instagram, we first follow our friends and family. Then go-ahead to follow more and more people know to us, our friends, their friends, their neighbours and so on. And in this way, we establish a certain basic follower base on which Instagram continues to build.
One’s Instagram followers are like the family one builds on Instagram. They are the people who can access your content and participate in your life. Through the accounts, we follow, and the accounts that follow us, we are all connected making Instagram one big family.