The landscape of digital media is perpetually evolving. In the last five years, the digital media industry has changed more than it did in the previous twenty. The rules of engagement for brands and publishers have shifted significantly, but you don’t have to be left behind. Bret Talley asserts that if you keep up with trends, learn from others’ mistakes, and develop a brand- and audience-specific strategy, you will be able to flourish in this new world. Here are some tips:
Developing A Strategy
Developing a strategy is the first step to thriving in the digital media landscape. Here’s what you need to consider:
- Understand your audience. What are their interests and motivations? How do they like to engage with content? Think about what kind of information they want from you, how often they will consume it, and where they prefer consuming it.
- Figure out your goals for social media marketing–and whether those goals align with your overall business objectives. Before starting any strategy formulation process, make sure your tactics and procedures will help reach those key performance metrics.
Learning The Rules Of Engagement
The rules of engagement must be learned. Bret Talley explains that this is how you develop relationships with your audience, brand, and other individuals in the digital space.
- Learn how to engage with others: Engaging with other people on social media can be tricky because there are no face-to-face cues that tell us when someone is interested in what we’re saying or not. This can lead to misunderstandings and hurt feelings if you don’t approach it correctly.
- Engage with your audience: It’s important for brands–and even individuals–to listen to their audiences so that they can create content that resonates with them and meet their needs. The best way to do this is by monitoring conversations using tools thatlet you see which posts get the most engagement.
Becoming A Brand Advocate
Brand advocates are people who love a brand and want to share that love with the world. As a result, they’re willing to help promote the brand by sharing information about it on social media or elsewhere online.
The benefits of becoming a brand advocate include:
- Increased awareness of your product or service–if you have an enthusiastic fan base, then more people will know about your business than if you didn’t have any advocates at all.
- Increased traffic to your website–when someone sees something on social media and wants more information, they’ll visit your site so they can learn more about what interests them. This helps increase conversion rateswhich means more revenue for both parties involved in this relationship between customer/client/partner and marketer/business owner/brand manager.
Engaging Influencers And Collaborators
Influencers are individuals with a large social media presence. They possess credibility, trustworthiness, and authority in their respective fields, and can be used to promote content or develop your brand.
Collaborators are individuals who collaborate to accomplish a common objective. For instance, if you’re designing an infographic for one of your clients, you may reach out to other designers who specialize in infographics for feedback on your design before sharing it with the client to ensure that everyone is satisfied with the final product.
Embracing Live Streaming And Video Content Creation
Live streaming and video content creation are the future. Live streaming is a great way to build your brand, while video content creation is a great way to build your business. The best way to learn is by doing, so get started today.