Social media have a huge part to play in our lives professionally as well as personally. Personally, it helps you in staying in touch with your loved ones and engaging with your past colleagues and friends. Here, the amount and quality of followers don’t matter. However, professionally the real Instagram followers are extremely essential for your marketing campaign. You need to influence the right people, and you require the right followers.
Firstly, more followers will give your target audience an appearance that your brand is real and authentic. The content of your Instagram page will help you in building the brand personality. The more real Instagram followers you have, the more conversation the brand has with its follower. This way, you can build your brand identity and gain a personal connection with your audience.
The real Instagram followers help you in direct communication with your audience. Here, you are not just a brand; you can act as a colleague or friend with your potential customers. That kind of relationship is extremely essential for the growth of your brand. If you can create an interpersonal relationship with your followers, it is easier for them to trust you. They are more prone to buy your product.
If you are selling a travel service, you create posts according to the latest trend of memes. It will help you to connect with young minds. The brand will appear cooler. While on social media, you don’t have to keep one goal. Your ultimate goal should be more sales; but, for that having real customers and connecting with them is essential. So, how to identify the real customers?
You need to use some insight tools. Firstly, know who you are targeting. Identify how your real customer looks like. Age, location, marital status, gender, etc. are some of the essential things to consider. For brands selling beauty products will have more female audiences than males. It is not because of sexuality, but rather, makeup products interest more females. Similarly, a shaving cream brand has more male audience than a female. You need to identify your real Instagram followers. Let us give you an example; how an audience of a travel agency looks like.
Location: All over Canada
Age: 18 to 45
Gender: Male, female, and others.
Behavior: Travel enthusiast, trekker, and anyone with the bio wanderlust.
These are the basic parameters of segregation. You can add more features with the help of real Instagram follower’s insights. It will help you to know which type of people visit your page the most. Which post gets the maximum response; in short, what works for your brand and what does not.
Hence, real Instagram can go a long way in building your brand and having space in the mind of the people. Your real Instagram followers will first become your friend, then your fan, and eventually your customer. This process of brand and customer relationship will give you loyal customers. In today’s competitive world, there is nothing more valuable than gold.